Master of Tourism Administration

Course Description

Core Courses

6249 Sustainable Destination Development (3 credits)

Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends.

6251 Quantitative Applications in Tourism/Hospitality Management (3 credits)

Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data.

6270 Tourism and Hospitality Management Research (3 credits)

Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management.

Concentration Courses

SUSTAINABLE TOURISM MANAGEMENT

6250 Destination Management (3 credits)

Organization and management concepts, theory, and issues, stressing application of theory through analysis of case examples drawn from the tourism and hospitality industry.

6260 Destination Economics (3 credits)

Tourism development approaches, contexts, and consequences for local/regional destinations; application of financial management concepts to the feasibility study of a proposed tourism-related facility; and evaluation of the sustainability of a tourism development strategy.

6261 Tourism Planning (3 credits)

Components of tourism policy, including development of tools for tourism policy analysis and description of tourism organizations in the government and private sector.

6262 Tourism Policy Analysis (1.5 credits)

Components of tourism policy, including development of tools for tourism policy analysis and description of tourism organizations in the government and private sector.

6263 Destination Marketing (1.5 credits)

Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

EVENT AND MEETING MANAGEMENT

6276 Risk Management for Events and Meetings (3 credits)

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

6277 Event Management (3 credits)

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: M.T.A. candidacy or permission of instructor.

6278 Conference and Exposition Management (3 credits)

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

6279 Event Entertainment Management (3 credits)

Event entertainment, including designing and planning the entertainment component of an event, as well as managing and marketing entertainers in an event context.

ELECTIVES

6280 Advanced Workshop (1 credits)

Workshops with emphasis on contemporary issues and opportunities; development of advanced professional competencies. May be repeated for credit with permission of advisor.

6298 Directed Reading and Research (1 to 3 credits)

Supervised readings or research. Admission by prior permission of instructor. May be repeated for credit.

CAPSTONE COURSES

6283 Practicum (3 credits)

For graduate students enrolled in a degree program or field offered through the MTA program. Fieldwork, internship, and/or instructional practice, including conference and/or seminar. May be repeated once for credit with permission of advisor.

6297 Advanced Topical Studies (3 credits)

Required capstone experience for tourism administration students who do not select the thesis option. Analysis of case situations involving policy formulation or management decision making; emphasis on applied strategic planning and management approaches.